If you are using our review widget on your website in ‘ratings mode’ and want to test that the SERP (Search Engine Results Page) ratings are working, here are the steps to follow.
First off, make sure your website page is fast enough and not suffering from slow download times etc. As this could impact on whether Google Rich Snippets will show or not. Something like a 10 second page load time might be an issue.
Google’s indexing is looking to jump-in and jump-out of pages at top speed so having at least an average loading page time is crucial to ensure that Google get to index the snippet code.
Next, make sure you do not have a conflicting Rich Snippet code present on the page already, that is a big no-no and will cause neither one to work.
Once that is done we do not test with the Structured Data Tool as this does not work the same as the real-life indexing that Google does.
Add your page back into Google index manually if you wish via the webmasters tool:
Just allow a week or few days to go by until Google re-indexes your page anyway.
After you are sure it’s been re-indexed then check using Google:
This will show your pages for your site, along with the Google SERP rating.
So, after listening to Seth Godin on an entrepreneur / growth Podcast (there are so many to name!), I have decided to take his advice to Blog once a day, if possible.
This will allow for more ideas to generate themselves and might attract users to request new features that matter to them and their customers.
So for the first of the daily posts I am going to just touch lightly on how to collect Testimonials or Reviews from your customers.
So without delay, here are some bullet tips:
- Identify repeat users or users you believe had a good experience
- Also, identify separately one or two users that did not have a good experience (I’ll explain later)
- Ask them to be specific – you want a targeted review to highlight what was right or wrong about your service or product
- Don’t bombard them with text or content – keep the request short and snappy. 1 or 2 paragraphs of text at most. Less is more.
- Ask them to provide one or two lines only – they can and will offer more if there are delighted with you. But just asking for only 1 or 2 lines is a more inviting prospect for the customer
- Correct grammar and spelling from your end – do not ask customers to redo their reviews
- Always reply to received reviews with a courteous pleasant message that does not come across as generic
- Never speak for your customer – do not embellish their reviews or testimonials – people have a nose for fake statements
The reason for asking for feedback from those that had issue with your offering is so you can fix the mistakes that are occurring. Poke a Yoke is a term in Quality and Sigma Sigma that is used for reducing errors / mistakes from service or product. It is also known as Mistake Proofing.
I will add a little feature graphic soon. Thanks for your Time!
Testimonial Robot Team
Social Sharing is going to play a bigger part in our service from now on. We would encourage our users to use the new Twitter and Facebook share request buttons on the dashboard for any recently added testimonials or reviews.
How the button appears on the new version of the dashboard
The feature will record and show if successful along with the count of the requests sent to date.
Users are allowed to send up to 3 requests per individual testimonial / review entry. Thus avoiding any repetitive email requests to customers.
The customer will be sent an html formatted email with a clear Call to Action to share the testimonial they provided to their network of followers.
Further to this, we will be tracking shares as a Metric in the new Dashboard Stats display which will be added to your dashboard very soon.
So start getting into the habit of hitting the Share button on your dashboard.
Testimonial Robot Team